Showing posts with label industry analysis. Show all posts
Showing posts with label industry analysis. Show all posts

Tuesday, February 3, 2015

Your Superbowl Ad Sucked—A Public Service Announcement

 Ads have been called the artform of the 21st Century. They can be artful if not art and The Superbowl used to be the SB of ads too. They used to be funny, daring or visually stunning. "Did you see the one with..." or "How did they talk the client into ..." were standard postgame water cooler fare. They used to be a celebration of unbounded creativity, of the big dog let off the leash for one glorious run around the stadium.

Every year the bar would get higher and those of us in advertising and marketing awaited the Big Game Spots with the eagerness of kids at Christmas. There was always one ad with an incredible concept backed by stunning production values that blew everybody away. It was a point of pride that we could share with our civilian friends and family. We could point to the screen and say, see, this is what I'm talking about. This year we all got coal.

Clients, it seem have become more conservative and so have their agencies. In their effort not to offend, they've failed to entertain or innovate. Microsoft runs the same chirpy ads, the same-ish interchangeable jiggly blonde works it for Carl's Junior, the boldest moves were reserved for Budweiser who poked millennial beer snobs (so risky) and Nationwide who cheerily reminded us that death is an important part of life (insurance).

A PSA from creatives, for creatives, a reminder that in Superbowl 2015, the most exciting part of the game, was the game. So be it. Like they're saying in Seattle, there's always next year. And for those of us who've forgotten what shocking, funny and creative look like all bundled together, there's this little gem for a product most Americans will never see or use. But I'm tempted to sign on, just because their ad is so good. Isn't that the point?

Watch it, but maybe not with your boss looking over your shoulder.

Sunday, October 13, 2013

3D or not to D



I saw “Gravity” in 3D on Saturday night with one of my BFFs, having just seen it the night before with my son. How that came about was my perfectly boneheaded move after a long day’s work, click-buying too fast without reading the small print, aided by some less than stellar user navigation by Moviefone.com, but Spencer and I found ourselves headed to the 2D version of Alfonso Cuarón’s space opera, “Gravity” on Friday instead of the 3D version we really wanted to see.

Once I realized that the tickets were non-refundable, we each made our own flavor of lemonade if you catch the drift. Spencer, who is prone to vertigo, thought the 2D version might be safer and I told myself that this would be the perfect acid test of whether the film was worth seeing twice, simply to resolve whether Real 3D is integral to the storyline or just a gimmick.

To be sure, the film is stunning in standard format 2D. We thoroughly enjoyed it. But by the end of my viewing, I had no doubt I needed to see it again to test the question. When I asked my 13 year old if he felt the same way, he said he did, but I could tell from the lack of commitment in his voice that he didn’t really share the same zeal I did.

Monday, August 13, 2012

Random Olympic closing observations



In no particular order:

Whether you found the opening and closing ceremonies quirkily entertaining or insufferably pompous and my FBF's already know where I stand, the Brits did an amazingly good job.

Brit pop music rocks. It has from the '60's when I was a kid and still does. Continue to invade at will, lads and lasses.

I don't know how they did from a budgeting/profit/loss standpoint, but they pulled the games off without Chinese overkill and with no major delays, no scandals, NO TERRORISM and all in one of the world's largest, busiest, most diverse cities. Well done, London!

This (or something like it) is what Mitt Romney should have said, but we already know he's no statesman or spokesman for American anything. Whatever he was asked when he made his infamous comment, he should have realized that his job wasn't to consult as a former Olympic organizer, but as an American dignitary. The hubris of the man. Epic fail on his part. Mr. PM and Mr. Mayor of London--well-said sirs!


Sunday, August 5, 2012

The Dark Night of The Dark Knight

In answering critics who say that dark movies cause dark acts, movie industry apologists sound eerily similar to NRA apologists ....
by Rick Weiss (c) 2012 Trident Productions


As horrific as it is, the “The Dark Knight Rises” premiere massacre in Colorado is already fading from our “news-stream” mentality. Before it completely washes downstream, let’s throw a little keylight on two troubling, if related connections and see what we can learn from them, if anything.


We know from “Inception” that Chris Nolan can bend space and time and keep 4 or 5 different realities going simultaneously, but “The Dark Knight Rises” is even more ponderous, a kinda a big goofy allegorical soufflé. It rises, but falls flat soon after leaving the oven. Good girls and bad girls trade places with reality-defying aplomb. Batman is masked. Unmasked. Masked again. He needs to conquer his fear. He needs to learn to fear again. He's rich. He's poor. He's rich again. He's dead. Alive. Dead again, then alive again. The Scarecrow sits in judgment on the rich. The film’s best line is left to Catwoman:

"There's a storm coming, Mr. Wayne," she purrs. "You and your friends better batten down the hatches. Because when it hits, you're all going to wonder how you ever thought you could ever live so large and leave so little for the rest of us."

Monday, May 28, 2012

New Toy

Did I ask you for your love?

Did I ask you for your dedication?


I don't want, I don't want your love.


I don't want, I don't want your affection!



Dateline, June 31, 2004

8 years ago,
to the month, I plunked down good money ($1600) for the old desktop. Call it Big Blue Dell. Despite its long service, I don't really harbor any emotional attachment. People love and make love to their computers, mod them, endlessly customizing inside and out, imbue them with personalities—only to chuck them out too soon when the newest shiny box becomes available. But to a writer, a computer ideally, should just be a typewriter. Sure, a typewriter with endless time-squandering fingertip access to a world of knowledge and social engagement, but a typewriter nonetheless. Means to an end.

But when you're on your own, business-wise, your box is not just a toy—it's your work, your productivity, your revenue generator. And when you're on your own, you have to be your own IT and IT training department. So no, I'm not a tech, I don't program or solder, but I've learned a bit about everything. Even when I knew far less, every upgrade I opened my wallet for has to run this gauntlet:

1.    Is it going to make what I do easier, faster or better?
2.    Do I need it now?
3.    How soon can I afford it?

Most of my techno-fancies are felled by the first blow. Few survive all three. These are good rules. Abiding over all is the genetic predisposition to buy smart, agnostic and not very often. Modern technology and its advertising make this very difficult. Device manufacturers want you to buy early and often and that is how their advertising is geared. To build brand loyalty. When the bloom is off the rose and you want to find out how to keep older tech serviceable, well that requires some serious research skills.

I want a New Toy (oh ay oh), to keep my head expanding.
I want a New Toy (oh ay oh), nothing too demanding.
Then when everything is in roses, everything is static
Yeh my New Toy (oh ay oh), you'll find us in the attic.

Wednesday, December 14, 2011

In defense of the (revised) liberal education

"This is a tough time to graduate from college. While unemployment is high across the board, recent grads face a brutal 9.3% unemployment rate -- the highest that statistic has been for them since the Great Recession began. Worse yet, studies have shown that fewer than half of recent college students are finding jobs that relate to their majors, and just more than half felt their jobs made use of what they learned as undergrads."

I came across this article by DailyFinance.com's Bruce Watson, thanks to an FBF and it made me think about how much things have changed since I was a starry-eyed student.

The old saw when we didn't have gray hair was that college was less valuable for what you learned and more valuable that you "learned how to learn." As a grad of communications, back further than I care to say, the attrition rate was appallingly high. Maybe 1 in 10 still working in the field. The one thing I got right back in my youth was that "you really have to want it" and I did. And I do. So here I am, still working in a field that is every bit as tough as it was when I got out of school, if not tougher.

Wednesday, November 2, 2011

Naked Scarlett Johansson Pictures

This isn't about one middle-aged man's hopeless infatuation with the sexy Scarlett starlet. It's something scarier that you and the pretty and pretty smart young actress probably don't think about enough. Ms. Johannson sent some nudies to her then husband. In her own words, "Nothing wrong with that."

Despite about a billion drooling fanboys craving a better look, any look, she hasn't willingly shared all of her voluptuous curves with the global filmgoing public. Good for her. It should (have been) her decision to do it or not. She obviously has strong personal or business reasons for keeping the full-frontal stuff private. When you get to Ms. J's place in the world, your body is a commodity. Still, you're a person and you deserve to have your wishes respected. Or so you'd think..

And that's where she and you, if you feel the same way, are in error.
Some geek, with shockingly little effort got her password and is off to the races. Now, he's going to spend a lot of time in jail doing a less senstive version of the shower scene from "Midnight Express." Maybe that is some consolation to Ms. J and her well-wishers. But to me, it's a sad case of closing the barn door after the horse has bolted, run down the road and been sold to the glue factory by your evil neighbor.

I am not a network expert. But I know (and you know) that everything you see, send and do on the Internet is available if somebody is smart enough, motivated enough and puerile enough to make hacking you their business, be they government, divorce lawyer or pathetic fanboy.

People use their damned smartphones as cameras. People think of email the same way they thought of private letters. What Scarlett and the rest of the world seem to forget with shocking regularity is that every sext, every candid, every incriminating thing you write and send resides somewhere on some server that even the strongest password is only a pathetic bandaid on.

So what should Scarlett or you do if you want to share something sexy, provocative or incriminating with your paramour or fellow conspirator? Use a non-internet connected camera. Save the sexy private stuff for face-to-face. Keep in mind that the more public you are, the less private you are. And Scarlett, love, you are a smart, sexy and very talented woman. I respect you. But if and when you do decide to bare all for the camera, I'll be right in line with all the other pathetic fanboys. I don't care if you are reading a phone book.

OMG, did I really just put that out on the Net?

Monday, October 10, 2011

A Speechwriter's Contribution

Dear President Obama:

I am a working media and speech writer and though struggling in this economy, I am not in the habit of working for free. 

Nonetheless, please consider the following an act of civic contribution to your re-election campaign. I can't offer money I don't have, but I do have ideas and words aplenty. Some of them, I think, belong to you. They are yours for the taking. An attribution would be nice, but I'm not even insisting on that. If you use it, I'll know.

The title of this speech is: 

"Things I should have said and done"

Three years ago, I was elected to the most important chief executive position in the world. I, like others, thought of it as the most powerful position in the world, but experience has taught me otherwise. With a thousand thousand media spotlights turned on me and powerful forces bent against me, I have seen the failure of my best intentions and at times have felt powerless to stop this failure.

I don't feel that way now.

Monday, August 15, 2011

ARE WE NOT MEN -- Mainly on Masculinity, Learning and "Anti-Social" Media

Last month I spent a marvelous weekend in the company of two of my best friends and their sons. It was a multigenerational, manly weekend, full of beef, beer, boasting, boating and blasting the open road in my friend's Porsche 914.


Manly stuff, including long reminiscent and forward-looking conversations wherein we expressed fears, concerns, hopes for our boys. On the whole, they are like the children of Lake Woebegone, above average lads, and nearly all labor with some degree of academic challenge.


Two speakers at Ted Talks intelligently and eloquently spoke to "boy issues" in academia.



Psychologist Philip Zimbardo asks, "Why are boys struggling?" He shares some stats (lower graduation rates, greater worries about intimacy and relationships) and suggests a few reasons. He stops short of solutions. He tells the audience that it's their job. And no doubt it is – their job and ours.


So what the heck do we do?

Tuesday, March 8, 2011

Sleazy Verizon Blind Upsell

Last October, I was juggling three separate Verizon accounts, two landlines and a wireless account for my business phones. Several different attempts to get on Verizon's OneBill program fell short of success in 2010. In addition I'd had placed dozens of calls to complain about my spotty DSL service. It seemed every time it rained, my Net would go down. Perhaps this is why.
Living history--state of the art Verizon junction box
This rat's nest of a junction box is Verizon's sorry excuse for our 21st century information infrastructure. It provides the 25 homes on my side of the street in our fashionable little urban neighborhood with "high speed" DSL and landline service. I've never gotten anything close to the advertised 3Mbps, even when it doesn't rain. And when it does, several service techs always come out (the next day) and jiggle the cables or use the repair guys version of a hairdryer and it works again until the next rain. When I ask them what we can do to prevent outages again, the responses vary from contact the PUC to wait for FIOS. FIOS, hmm, there's another sandpaper rub. Back in the early 90's I was working on a post-divestiture video for Verizon employees and came across of a clip of Ivan Seidenburg promising Philadelphia "ubiquitous fiber to the curb" in 1996. Hot damn!

Do the math Ivan, 15 years have come and gone and WHERE'S THE FIBER? Eighteen blocks from the old Bell of PA HQ and we don't have it and nobody at Verizon can tell us when we will. My neighbor Grove, a purchasing director for an aerospace firm who telecommutes on Fridays, found this out the hard way. He called Verizon last year, got bounced to the typical 5 different CSRs, got disconnected twice, (I'm sorry sir this is not my department, let me transfer you, click, errrr, If you'd like to place your call, please try again). He spent an infuriating hour and a half of his life to find out what I could've told him over a leisurely glass of wine, that Verizon is writing down the costs of their investment in copper wire and is dragging their feet for the sake of the balance sheet. It's not a technology issue. It's a money issue. Grove, never one to suffer fools, voted with his feet and promptly canceled all his Verizon services and is now a happy (by comparison) Clear customer.  I feel for you buddy, but the time you wasted is chump change compared to my experiences.

Much more Sleaze after the Jump!

Wednesday, March 2, 2011

Face to Face

A recent freewheeling FB chat I had with my brother who is a teacher in the Chicago Public School System on the subjects of privacy, "friending," "defriending," kids and personal technology and the up/downsides of all:

10:16pmMe
are you still home?

10:17pmGreg
yes if you mean Pgh.

10:17pmMe
just got K's msg about defriending ###### for Mom. I can't do that. Would need access to her account and pw to do that. So perhaps you can while there.

This is one area where Mom and I disagree, but she has the right to her own opinions and "friends"

10:18pmGreg
I can handle it...think I'll just hide ###  for her...that way #### won't hound her and won't know that she isn't seeing ####'s posts unless ### posts to her directly

10:19pmMe
I thought of that and while I'd advocate hiding too, I think if she looks at her friends list, then she'll know ### is still there.

10:19pmGreg
it's a more "polite" way to ignore
we already talked about that

chances are real good ### won't
talk to her any more on FB than #### does already

10:20pmMe
abso, as long as she agrees
I've spam foldered ##### already. The crap I get from her isn't even personal email.
Just lame and stupid jokes.
The last series of Obama "cartoons" are positively racist, some of them, so off to spam she goes.

10:21pmGreg
I haven't received a single post from ### --to me, since friending.

#### is no more a part of my life now than before FB
no surprise

10:23pmMe
I am one for maintaining congeniality. which fb is a great way to do
friendship/contact but without the sticky stuff.

10:24pmGreg
I am no more/less congenial...like I said, the connection is the same as before.
I think ###, like most "collects" friends...
something I am not interested in doing

I only have about 150 people
on my list
not several hundred

10:25pmMe
I've had marvelous time reconnecting with bricks and mortar friends, some from as many as 30 years ago.

10:25pmGreg
did that with 1-2 people
most are people I already am in steady contact with on a regular basis

10:26pmMe
had a great discussion with 10 people over a photo from the early 90's ITVA. Might even inspire a reunion. Social media at its best.

Friday, December 31, 2010

Annuals and Decimals--Notes on the Passing Decade

Sweet dreams are made of these

At age 10, I had a dream about my fifth grade class going on a field trip to the moon. I actually entered the gleaming rocket ship and settled into my launch chair, but I never made it. The nuns discovered I'd forgotten my lunch money, so I was kicked off the space ship and left behind. I'd never forgotten that dream, but the last place I expected to be reminded of it was at the premiere of "Tron" this week.

My 16 year old and I settled in for the trailers and I found myself watching this theatrical Kia Optima commercial: "Sweet Dreams"  with a mixture of joy, wonderment and the feeling expressed best by Roberta Flack's "Killing Me Softly." It felt like some evil mf copywriter genius at Park Pictures reached inside my head, extracted the glowing filament that best distilled all my most cherished fantasies and unfulfilled dreams and splashed them on the screen with a tagline "No one ever dreamt of driving a midsized sedan… until now.” The boy driving his bed through his fantasies turned into a driving man who watches in awe as the rocket ship of his dreams lifts off into the cosmos. He's happy in his sleek midsized sedan, but to me, it seems like a poor consolation prize.

Tuesday, November 9, 2010

Worker Rights Extend to Facebook, Labor Board Says - NYTimes.com

Worker Rights Extend to Facebook, Labor Board Says - NYTimes.com: "Company Accused of Firing Over Facebook Post
By STEVEN GREENHOUSE
Published: November 8, 2010
In what labor officials and lawyers view as a ground-breaking case involving workers and social media, the National Labor Relations Board has accused a company of illegally firing an employee after she criticized her supervisor on her Facebook page. This is the first case in which the labor board has stepped in to argue that workers’ criticisms of their bosses or companies on a social networking site are generally a protected activity and that employers would be violating the law by punishing workers for such statements."

This is going to be big, not just from a worker/social media context but in a labor relations context as well. I'm watching this. We all should be.

Sunday, October 31, 2010

Chatter astride the Social Network Divide, Halloween Edition

c.010101 is in your "face" for Halloween
Today, folks my (middle) age are split right down the middle. Half are FB junkies, half are still poleaxed by the social networks, their triviality, their meteoric rise in popularity (in direct proportion to that triviality). To both halves, the haves, the have nots, the "likes" and the "like nots" this is my final apologia.

I like having a tab on my 16 year old son and knowing who his friends are through FB. I like catching up with my nephews in college and my own friends from 20-30 years ago. I like knowing that my brave friend MN is a master woodworker and though she has breast cancer I can "like" her post in which she tells all, that I can offer her support and encouragement along with dozens of others of her friends. I'm sure she'll carry a little positive buzz into her next chemo session. I love the rolicking political debates I have with farflung friends in FL, PA, CA and all over on issues as diverse as "the meaning of tolerance" "abortion" the "Tea Party." I like bating my old TU classmate who is both a Republican media consultant and though he might howl at the label, a closet liberal. One guy from FL has a real knack for throwing out a debate topic and watching people pounce all over it like wolves. This makes for lots of freewheeling intellectual interplay and just plain fun on a purely social level. If you post about what you had for lunch and that you're at work and bored, chances are I'm not going to care or answer you. It takes less than a second to engage or dismiss a trivial post, but for the rest of us, there is discourse, real intelligence out there. You don't have to look very hard for it. I have a wife, two tech-savvy boys, a business and a pretty active "non-virtual" social life.

I am done justifying the value of being an online social networker. I'm not turning into a socially maladjusted hermit for using it but you may be turning into a socially maladjusted hermit if you don't use it. Many people are saying that the social platform is rapidly becoming not just the next communications platform, but the next communications, computational do everything platform. So whatever you say about the intrusion of the media into our private lives, social media are/is here to stay and some of us have stopped puzzling over what it says about us (as a society) and started wondering what it says next.

Facebook needs some work as a "cloud ap." Doing some things on it still takes too much guesswork and clicking about. That's all about to make a radical leap.   

Form Factor Follies
From geek ...
Computers. We have always been slaves to their form factors. When I was a teen wolf, they were as big as libraries, and now you can slip one in your pocket and carry it everywhere. One of my standard jokes is that as a tween geek I always dreamed about owning a pocket computer and now that I have one (a 5 year old Palm Treo) I'm old enough to need glasses to read it it. The joke loses something without my scintillating delivery, but the Treo, mature tech, fits handily in my pocket. So the problem with mobile computing is no longer size, but two other issues. Better imaging and input. We've all seen people walking down the street staring and clicking away at tiny screens until they walk into walls or other people. They're mobile, but the tiny screen and finger input sucks. It requires that you absent yourself from your surroundings. In the case of texting and driving to disastrous results. Wearable, discrete, heads up displays built into glasses or contact lenses and corneal sensors and the next phase dataglove-finger/hand-whatever thingy sensors will solve this issue. That's just current/breaking tech. Who knows what kind of cool, weird body-integrated computing interface is being dreamed up by the bright boys and girls in Silicon Valley and MIT.  

To chic!

The form factor change of computers drives the very definition of "computer" and "computer user." It's changed and will continue to. Computers used to be computational devices. They solved mathematical problems. Like the payload to get men to the moon and back. Then they shrunk down onto people's desks and became personal problem solvers. Business machines. Users changed from scientist to teenagers. Now our personal communications machines are social machines. And they are rapidly becoming ubiquitously portable.

Here's what the next big leap will look like.

It's more of the same.
It's everwhere.
It's in your face, introducing ...

facespace-3D

FaceSpace 3D Live--What, you think it won't happen?
 Imagine, Facebook 3D and other non-virtual platforms where social networks run amock and becoming completely equally untethered and mobile. Whether I want to or not, I'll be wading through endless streams of social data. Ron in Florida is stirring up his conservative friends. My sister in Virginia is posting the Steelers jerseys she knitted for the lab puppies. Here in Philly, I take a moment and friend the Art Museum as I run up its steps and do my Rocky victory dance.

The Rocky Statue, already my friend, says, go ahead, friend both the museums too. When I get to the top, I'll let you all know. Heck. You'll all be watching. We'll share likes and posts from the restaurants, galleries, service stations and CVS's I pass on foot or you drive by in your car. You think we live in a media-cluttered world now. Man, just wait.

I don't know how I feel about that. Ten years from now, I'll no doubt be nostalgic for the relative simplicity of these our current times. That's just the way it works. We will all walk around endlessly distracted by our personal technology and our personal enviroment and its global extensions. Soon our environment and our technology will merge. And we will merge. I just hope I can keep up with all of it.

Off to get some Halloween candy with "Tween Wolf." Live from the trenches.

Monday, May 31, 2010

Overheard on Meredith St.: They should'a known better












(Sidewalk Society HQ, in colder times)


The TV has been off here for awhile. People have been sending links to the BP disaster and I've been avoiding them. I've got a strong stomach, but it does not include live executions. I can't watch live executions.

I couldn't go to the movie The Stoning of Soraya M or A Mighty Heart and couldn't watch internet video of Daniel Pearl. I've avoided everything BP related like the wife in the famous Isaac Asimov sci fi story who decided she could no longer look at the sun after her astronaut husband fell into it.  Mel Gibson's necro-p*rn depictions of death in Brave Heart and Passion of the Christ pushed limits I don't want pushed. It physically sickens me. It diminishes my optimism for the survival of our species.

But nobody can live in a media-saturated world like ours and not get some of the ooze on you. So satellite images of slick swirls and undersea plumes along with the usual oil drenched herons and dead fishies have been washing up on my shores. I won't bore you. You've seen them.  Predictably, it's been eating at me, so last night I took it outside for a confab with two of the charter members of our Meredith St. Sidewalk Society. (So dubbed par moi.) 

A questioned "how could they not have planned for this." She believed that with stakes as high as these, an ultimate cork, a kill switch should have been in place from the start and should have been triggered immediately. How could they not have foreseen this? A is a social worker. She is well-versed in society's rhetorical questions.

G, who works as a corporate buyer said that it is a systemic management problem. Somewhere along the line some technical person filed a report or expressed a reservation that he or she sent up the line. The techs, the engineers expect their bosses to champion and air their concerns to their bosses. But the reality is that contrarian voices are always quashed in favor of consensus and group think, which G says is very powerful.

For the corporate animal--life, income, future depend on going along. Projects must move to completion or heads will roll. You better think long and hard before you stand up and say "halt the presses." I said that from Challenger to 911 to Exxon Valdez, decisionmakers have historically devalued their internal watchdogs in favor of expedience. It is in our nature to do so. It isn't until truly large catastrophic failure that we wise up. For the oil industry, the Exxon Valdez wasn't enough. Maybe there aren't as many double-hulled tankers out there as used to be but the industry's tepid response shows they didn't get it then. They do now. This industry has shown itself as failure-ready as any.

A pointed out that given the ecological disaster they cause that it should be different. That they should be held to a higher standard. How could I disagree when it is the shame of our generation, yo Boomers, that we didn't suck it up for the next generation. Back in the 70's when we had another oil crisis and a president telling us that we needed to make some sacrifices, if we'd started investing hard capital in clean energy, then our kids wouldn't have to suck it up.  Even investing in post-3 Mile Island nuclear power is a sober choice we should've done a long time ago.

The old peanut farmer was right, but what he was saying was too damned unpleasant. Our solution was to kick out the farmer and hire the actor. The actor had a much more upbeat message. Our kids will pay for the expedient choices we've made in the last 30 years. We won't be alive to see it. G disagreed with that last statement. He said ecological collapse is happening so fast, that we might. He smiled wryly as he said it.

It is human nature to ignore our watchdogs until it is too late. Global warming and more grotesque ecological disasters will kick our butts.  Whether we'll pull them out of the fire in time to save our species is anybody's guess. I don't like this guessing game.  A couple of years ago, I had to write an intro to astronaut John W. Young who was the keynote speaker for a big corporate meeting.  Young's NASA bio page tells why he remains so adamant about space exploration.

"He [Young] will continue to advocate the development of the technologies that will allow us to live and work on the Moon and Mars. Those technologies over the long (or short) haul will save civilization on Earth." What he's saying is that he thinks we'll "screw the pooch" here on our homeworld and our ability to colonize other worlds will determine our outcome as a species. This is an astronaut, not an end of the world crackpot.

The oil company execs in this Reuter's article are shocked. They didn't anticipate this. Some commenters say that you can't lay this on the desk of the CEO, that the blame is as diffuse as an undersea plume. G, A and I think that's dead wrong. Every CEO's job is to protect and nurture their watchdogs and contrarions. They are often the only people making real sense. I say if you are a CEO, your lack of disaster management is your personal disaster. That's the job. Suck it up.

Is crisis preventable? Not 100%. Is it manageable? How could we do any worse than we do now? Hope hangs on a thread, (but she wasn't at last night's meeting). It's coming on summer here at Sidewalk Society headquarters, (shown above in colder times). Is it winter in America? Increasingly, serious and sober people are saying it is. We damned well need to start listening to them.

Friday, February 5, 2010

"Heirlooming" and the Family Network

Looking into the Future

A friend of mine in the biz sent the above link to a very interesting article by David Pogue, tech maven of The Times on the perils of "data rot" as they pertain, here to family videos.

Pogue writes:

As you may be aware, we're about to enter a whole new era of data rot, one of the biggest and most personal of all: consumer videotape is going away. At the Consumer Electronics Show last month, I was astounded to see that Canon, for example, has only one MiniDV (tape) camcorder model left—which hasn't been updated for several years. The other companies are following suit. It's all about built-in hard drives or memory cards now. That development hit me especially hard, because I've always loved documenting my family.

It got me thinking about the work I've done to establish our own clan's Family Media Network but as you can see, I take a different tack than Pogue. I've read his column and don’t always know what to make of him. If he’s such a tech maven, why should he be stymied by, or even surprised with the phasing out of tape as a storage medium? Tape? Take it from somebody who used to thread portapaks and 1” Ampex machines by hand with it. I won’t miss it!!!! No siree.


Wanna talk about classical media formats? Okay. I collected all my Dad’s super 8 films and Mom’s Bell and Howell projector to transfer my family’s heirlooms to Digital 8 and then from there, straight to the family network drive. Probably the same cheap 2Tb one that Pogue picked up. Last year, I picked up a BVU-800 for a $125 (on Ebay) last year to transfer the handful of ¾” projects I want to keep. I have a handful of portapak tapes, but most of those I’m sure I transferred to ¾” back in the 80’s. Mom just gave me 4 milkcrates with of 78’s from the 20's-40’s. Big Band and lots of RCA Victor classical pressings. Most of them pristine. Haven’t quite figured what I’m going to do with them yet, but my turntable is up and operating again after a 10 year hiatus. I've never had it on the '78 setting before, but it might be fun to rip some of that old wax to mp3.

Bennett interviewed my Dad about his mother over the phone for a school project. I have about 15 minutes of Dad reminiscing about his mother's anti-child labor marching days. This gem will be easy to deal with. I don't have to do anything. It's already an MP3 file.

Saturday, December 26, 2009

c.010101 EOY Round-up Home for the Holidays


Mamma told me there’d be days like these.

In the year that the term defriend became the lingua franca de annum in a publication as august as the New Oxford English Dictionary, we’re certainly witnessing the dawn of the social networking era and its inevitable hyper-self-absorption as witnessed in this subsequent navel-gazing debate over whether the announcement actually meant to say “unfriend.” Unfriend/Defriend? Am I unconcerned or deconcerned? Ask me next year.

When I started cleaning my email e-Holiday card list I went first to my own modest social network on Facebook, then took a dive into LinkedIn and even Skype and Plaxo for hard to find colleagues who’ve changed addresses, jobs or locations. The social networks have proven remarkably agile at this task and I suspect will become moreso as their ubiquity increases. Gone are the days when you had to endure pop-up, spyware crap laden “Look-up applications” in order to update an email ad' or a phone number. The S-Net represents the first, albeit baby step toward each one of us being able to manage our own presence and information profile effectively and for this they are important and good. My first pass was able to garner me a brand new line on a friend I hadn’t seen in 32 years and current emails for 30 job-hoppers who hadn’t remembered to send me “I’ve moved” notices.

Once I nailed that problem down, (about two days over a 1900 entry address list), I tackled a hair-puller that has plagued me for four years. This one involved how Outlook sends graphic files. I created my nice little e-card ...



 ... but repeated sends revealed that somehow Outlook was mashing it up and sending this




Ugh!!!

My seasonal nightmare four years running. Tried saving in all formats and all resolutions. Always the SOS.  I could find nothing in the online literature that suggested why this was so, but a combination of research and trial and error and dumb ### luck finally yielded a way to insert a modestly attractive gif file into the Outlook message envelope and not have it look like hash after it’s sent. For those of you on my e-card list. This is why you got it today, rather than a week ago. For those of you who employ high power graphics programs and remailers or software designed to block such email, you don’t care, so read on. Anybody interested in how I did it can contact me. I’ll spill all for the benefit of science.

InterFACEbook
My 15 year old asked today whether it was random chance that Facebook made it so big rather than MySpace or other social sites and I asked him why he thought it was so. He thought for a moment then said perhaps it was “the menu and stuff” which I took to mean “interface” and we had a “teachable moment” about interface design and its importance to personal information management. His is the interface generation. They juggle icons and menus like my generation manipulates words and phrases. We talk about how much catching up they have to do to bring depth and nuance to their conversations but our generation has just as much catching up to bring conversation to our depth and nuance.

Nobody has really monetized social network applications yet, but I have a feeling that the social networks have created the next great wave in personal computing and that we’re just on the lift of the swell of the Web 3.0, the “you web” where you can do everything from start a revolution to learn what your f&f had for dinner.
The social networks bring another small but not so minor innovation to the desktop, particularly if you use Outlook, like much of corporate America. Using a plug-in named Xobni, (“zobni”) it interfaces with your social network and if the api stars align, you get a little thumbnails for your contacts.




Google Wave promises to slam all that together under the ubiquitous Google umbrella as the next big e-thing and while the big G offers users tremendous utility for the show-stopping price of “free” you have to worry about how much of your life you’re willing to entrust to the G cloud, from search history, to documents, to emails to social networks, before they “own” you. This from the company that was so willing to support the Great Firewall of China. They don’t exactly call to mind the hard-bitten media moguls of the 20th Century who stood on free speech as if it were inviolable and sent grizzled reporters and publishers to prison singing Cumbayah before they’d allow a government entity to dictate to them. I don't know how good I feel about putting all my eggs in a cloud. Strange days indeed.

There are sources of stuff “they don’t want you to know about” But you have to go looking. My top 5 choices for stories to follow in 2010 are:
1.      Do you really think the Obama administration will have the balls to go after financial reform when the Treasury Department is just another revolving door for Wall Streeters?
2.      Who the ### is Joe Lieberman to take the public option off the table and why the Dems are allowing the Senator from The Insurance State to steal true healthcare reform from us?
3.      Verizon promised me fiber to the curb in 1996. Who do I have to #### to get my FIOS in 2010?

4.      Save a tree and save our children’s’ spines. When will Amazon wake up and put a Kindle in every student’s backpack? 
5.      The strange particles that bombard us when politics and science collide over global warming. Will we get the real story before they ship us all off to Mars?

These are my hot buttons. You have the right to your own damned buttons but things like these really @!$$ me off and when they’re deliberately under-reported that really @!$$es me off even more. Stories like these are not right at your fingertips. You have to stretch a little. Stretching is good. Testing your calcium against diverse beliefs (as in a couple of above links) is good for the ethical bone structure and results in shining white teeth.

Make 2010 the You Web Year. Make the “You Web” yours and put it/yourself out there for the world to see. You even have the right to go through other people’s stuff (within limits they’ve established.) Most recently, you now have the right to aggregate and interface to satisfy your own peculiarities and curiosities. Poke it, prod it. Ride it for all its worth. It’s never been easier, more fun or more popular.

Just remember the words of Horace, the Roman poet who urged us and all schoolboys to “carpe diem” also warned “Semel emissum volat irrevocabile verbum.”

Once released, the word flies (or in this case drops) irrevocably.
To all Friends and Family on more than one continent who care enough to keep coming back to read, mille mille grazia.

To all …
Happy END OF 2009 with BIG HOPES for Happier 2010!

Tuesday, August 4, 2009

In Semi-Reluctant Defense of Facebook


On Friday, a wicked storm blew through our area, but Saturday night, the skies were clear and the humidity was down and as I sat with an assorted collection of friends and family on a dock by a lake after a wonderful cookout, a subject came up that is probably on the hot plate of families all over America.

Frankly, I wasn't looking for any debate, especially this debate, preferring a peaceful kickback with good company, cigars and port. What I was silently pondering was the counterpoint between the port I was sipping and excellent Cubano I'd lit and the clever response I'd make to this guy on FB, obviously an inhabitant of another continent, who cracked wise about Americans obsessing about the weather. Said dude said, just you wait, winter with all its rain and cold are just around the corner. He obviously didn't grasp that here in NNE America it is record-breaking rainy/cold and it's bloody summer.

But my reverie was interrupted by somebody saying, people, especially teenagers should just turn off their computers and get out and interact with each other. In "real life." Ah, the camouflage was off the digital divide and the Luddites were marching, with fixed bayonets. Their rallying cry:

Facebook, "Great corruptor of youth and destroyer of health, civility and "real social discourse."

Or not.

As the last standing digital partisan in this upscale crowd of lawyers, financial analysts, tech workers, investors, teachers and healthcare workers, I was pulled into a trench war in reluctant defense of my own usage and that of teens. My assignment was to hopefully raise the awareness of a group of parents, good, intelligent people all, about the true pros and cons of social media.

The curve on all new tech trends comes up fast, each faster than the previous one, so there is really no shame in professing tech-vertigo. But those on the dock with the staunchest opinions weren't informed by awareness, i.e. actually being on the site and using it and their arguments were so categorical and absolute that they demanded a reasoned response. Where there is a little shame, IMH, is judging without knowing.


FB IS a time waster. Sure, but so are a lot of things.

At first glance, it is easy to dismiss FB as a trivial time-waster. People write about the yummy beef burrito with chipotle sauce that they had for lunch. They write that they're stuck in airports. They take quizzes to determine if they're dateable or which Mafia boss they are most like. I mean, really! A lot it is crap. It's like being on an old-fashioned telephone party line with most of the jabber being nonsense. Hmm, a potential through line? Let's put it on hold for a moment and return to the non-virtual lakeside debate.

The argument that I responded to first, was the new technology = decline of civility argument.

This one is hardest to counter, because there is always an element of truth to it. Social pundits at the turn of the previous century slammed the "yellow journalists" for their lack of decorum. Newspapers decried the telephone and radio as infernal instruments. Radio took on movies. Movies took on television. Television fought the net and they all won. They're all still around. Granted, the fishwraps are on life support, but the good ones will pull through once they figure out how to save trees and international journalists.

Samuel Johnson said that "Politeness is one of those advantages which we never estimate rightly but by the inconvenience of its loss." Yet social commentators from the days of the Athenian republic have been decrying the loss of civil discourse in the proceeding generation. By mathematical progression alone, this would have reduced Johnson's generation to Yahoos and our generation to snarling brutes. Yet the argument remains evergreen and is levied by elders against every new generation or medium embraced by that generation.

Civility is both a fluid and a static concept. There was a time in this country (which still exists in some cultures) when women would be considered rude, just appearing in public without a male escort. Aristotle believed that virtuous behavior had to be voluntary and that civility is a form of virtuous behavior.

· Treating people well

· Speaking politely

· Telling the truth


Any generation that decries the breakdown of civility in its youth, must first examine itself, what of these virtues it has passed down or failed to pass down to the next.

I'd argue that it is never the role of the new medium to lead the charge of civility. That role is reserved for the oldest of media, the discourse that takes place at the "kitchen hearth." The lessons of the hearth are no more the role of technology than sex ed is the role of Playboy. Remember Playboy? People bring what they've learned to the communications tools they use, so you can hardly blame the tool for the poor choices of its users.


But I'd also posit that communication, as a human activity, is a virtue, more valued than making money or war. In a democratic society, even poorly done communication is better than none at all. A million twittering Iranians can't be wrong. Our own founding fathers valued free speech above all other freedoms or virtues and there's no doubt that if they'd had cellphones they'd have tweeted from the docks of Boston to the shores of Yorktown.

"How much time do you spend on FB?"

One individual asked this in a somewhat hostile tone, expecting, I think, that the answer would be 'hours and hours daily', an a priori assumption that would have undermined my credibility, with the insinuation that I'm just one of those pathetic time-wasters who are so addicted to their computers that they've lost all sense of perspective frittering away in other people's trivia. My answer is about 10 minutes per log-on. Well, this individual countered, I work, and I don't have time ... which I'm sorry, is the refrain that unengaged parents have used for generations to not be bothered to find out what their kids are thinking about or doing.

I hear this argument far too much from my "on the digital cusp" generation.


It basically translates thus:

  • "It's all crap and I don't care" or
  • "I haven't figured out how to do it yet and rather than take the modest time and admit I need a little help, I'd rather assume the high moral ground and paint those with skills as "people I am better than and don't want to be like anyway."
  • "I'm too important. "

I have a clue for such folks. It isn’t all crap. Something important is happening here and though I can't state with certainty what it will morph into, I can tell you that you are missing the boat. You aren’t better or smarter for your standoffishness. You and your work aren't any more or less important than this. Put your prejudices in the back drawer and check it out. It isn't as hard as you think and you may even enjoy yourself.

You don’t need FB to be rude

Another individual began his argument (as he always does) with the aggressive suppositions that "You don't get it." "You don't understand" and "You're not listening." This is a familiar three-toothed saw, as this person consistently assumes that if I don't agree with him, that I've not listened to him. (His) logic dictates that either he believes his opinions are facts, or that the force of his arguments are so incredibly compelling, that merely listening to them will bring instant agreement or that I'm so incredibly stupid or stubborn that I wouldn't know a compelling argument if it hit me on the head. None of these assertions are accurate or terribly polite, for that matter. Perhaps my response should have been to point this needlessly demeaning rhetoric out, but I shut up, sipped my port and listened to him describe how a personal connection was maligned by another on a website, that people who use email to communicate don't understand the proper means of discourse in a "real" office" or are too lazy and stupid to have a face to face conversation and that he simply won't allow his children to ever fall into this trap. Let's line these assertions up one by one.

I disagree with this individual on some of his strongly held beliefs and in such cases, no amount of listening will change my mind any more than listening to me will change his. That doesn’t mean I lack the capacity to comprehend his opinions, even when he states them as “facts.” It merely means I take his opinions as opinions, which leaves me free to agree or disagree.


Sure, it sucks that his colleague was maligned on a website, but that perpetrator could have mailed a flier, gotten on the phone or on a soapbox in the town square to spew her dirt. Yes, the web makes dysfunctional spews easier to launch, but now the argument is one of relativisms, not absolutes.

If a technology’s direct and primary role is to do harm, (like guns) then you ban or heavily restrict its use. But if its primary role is good and useful and harm comes tangentially, then you manage the tangential harm and throw the bathwater out, not the baby. I found it most shocking that he was so "anti-email" given that he recently installed a FIOS account to work from home and be closer to his children. I'm assuming that most of those business transactions take place via email. In "You don't get it's" or any other office, email is a far better way than face-to-face speech to maintain records of who said what to whom and the progress of a project. In my world, email is the life's blood of my and much larger corporations' business. Last year, I used it to deliver online courseware for several major corporations, for clients all over the country that I never met face to face.

Finally "You don't get it's" children who are going to be protected from this e-onslaught-- are very young and I plan to revisit this conversation when they become teenagers. We'll see who is listening and understanding and who is not and how effective this Khomeinish ban of his has been.

There's not space enough to describe all the useful ways I use the various web outlets to foster my hopefully polite and efficient connections with business and personal contacts.

Let's stick to the "worst offender," the dreaded Facebook. My initial motivation was to track my teenage child's usage, because I was, as I always am, concerned for his privacy, online and off. I let him have an account only after he promised to "friend me." He used some colorful language on one of his posts and I used it as a teachable moment. I learned that he had a girlfriend through his Facebook page. I learned that they'd broken up. These are the sorts of painfully intimate things I'd never discussed with my own parents, face-to-face or otherwise, so I understood my son's reticence.

I have a useful window into my teen and his friends' daily lives that I would not have otherwise.

Anybody who parents a teen knows how important any channel of communication with teens is. Kids like mine collect hundreds of "friends" and while only a fraction of them are "real," let's recognize that in the hyper-frenzied social world of teenagers quantity is more important (to them) than quality and having friends of any sort is super-critical. I don't judge. If the kid is smart and well-informed (by their parents and peers), they'll figure out soon enough what and who counts. I don't see this specter of isolated children sitting in the dark, being stalked and pretending to be friends with fake friends. I see young people learning to use tools that will inform and enrich their lives.

Suddenly I thought, wow, this is cool, maybe there is something untrivial about this social networking thing after all.


Shortly after I opened my account, several interesting things happened.

  • Many of my former ITVA colleagues from all over the country started signing up and it has been over ten years since I've communicated with them. Now I see some of their names, faces and areas of interest on a daily basis.
  • One of them needed production support so I passed on a job lead to a colleague.
  • Then I learned my niece's daughter had persistent ear infections. I encouraged her to seek an audiology consult, because we encountered the same situation and ear infections in the very young affect speech development.
  • I started promoting my fundraising for the American Diabetes Association and got a friend from halfway across the country to pitch in.
  • Part of my business marketing strategy is to post headlines for this, my business blog and get responses via FB.
  • One of my friends blogs professionally about food and wellness and her snappy well-crafted headlines draw my attention.
  • My brother, a professional story-teller and playwright, is using FB as inspiration for a new theatrical production.
  • A friend’s sister did a daily countdown before the two sisters would be reunited. Not terribly important (to me), yet it was sweet and revealing and got me thinking hard about the nature of sibling love and the distances modern society imposes on loving family.

All my FB friends are real friends and family.


Maybe you be-”friend” anybody who comes along. That’s your option and you won’t find me judging you for it. And yes, while our kids and many of our friends and family write the most trivial things, on occasions, there are nuggets buried in the hay, little sparks of human connections that don't necessarily rise to the level of a call or letter (email or otherwise). FB, with its user-centric interface allows you to scan quickly and comment where and when you deem it worth your while. Then there are Plaxo and LinkedIn for keeping up with business contacts, keeping my email contact list fresh and there's no denying that they can be very useful for business purposes. Smart users balance their time on these online tools, maintain appropriate contact through appropriate channels and expand, not contract their worlds. These contacts are as "real" as the people who send and receive them. Common sense dictates balance, not exclusion.

If your kid is getting fat, spending four hours a day on his computer, instead of making "real" friends or doing his homework, is it the computer's fault?


No, it's yours. Paul Simon said "Every generation throws its hero up the pop charts." So if the next generation's use of social networking is so dysfunctional in the long run, chances are good that their own children will rebel against them and start a "back to real" communications trend of their own. I'm cool with that. If it happens, which I doubt, it will be a choice born of experience and informed choice, not ignorance and blind rejection.

Now finally to the REAL downside.

So, with all these positives and whatever novel innovations social networking holds in the near future, what IMH, is the real downside? It can be neatly summed up in the following quote on a page I clicked inadvertently on a couple of days ago.

"Allowing My Birthday Calendar access will let it pull your profile information, photos, your friends' info, and other content that it requires to work."


CANCEL CANCEL CANCEL!!!

What this seemingly innocuous FB permission opens, is a floodgate that takes what you share and who you share it with out of your hands. Read the fine print before you jump on one of these aps. Please!!! But as onerous as this may seem, at least this is the devil you know, for they give you the option. So I decline all those cute, fuzzy FB aps. Sorry, but I won't put your birthday on my FB calendar, give you a hug, friend blessing or teddy bear. I've made my choice and drawn my line. We already live in a world where your every transaction is recorded, archived and sold to corporations who use it to "monetize" their interactions with you. You don't know when and how much it happens, but unless you stuff your cash under a mattress and don't have a SS number, ATM card or credit, you leave a trail a mile wide, each time you "transact."

Your Information/Somebody Else’s Commodity

The most important issue that none of the folks on that dock got, is how what you say, think, buy or sell is mined by people who are looking to sell your information as a commodity. FB poses some privacy issues, but at least they are known and can be managed. What about the hundreds of other times a week your information is aggregated and sent to huge databases to be sold to the highest corporate bidder and you know nothing about it. If you want to get angry at something, if you want to be afraid of something, this is the real bug lurking in the bed. A giant wave of change is washing over us. You can ride it or you can turn your back on it, but you stand a much better chance of not being swamped if you get on the board. The essence of democracy is participation and choice and any technology that expands these options even a little is fine in my book.