Showing posts with label Internet. Show all posts
Showing posts with label Internet. Show all posts

Tuesday, February 3, 2015

Your Superbowl Ad Sucked—A Public Service Announcement

 Ads have been called the artform of the 21st Century. They can be artful if not art and The Superbowl used to be the SB of ads too. They used to be funny, daring or visually stunning. "Did you see the one with..." or "How did they talk the client into ..." were standard postgame water cooler fare. They used to be a celebration of unbounded creativity, of the big dog let off the leash for one glorious run around the stadium.

Every year the bar would get higher and those of us in advertising and marketing awaited the Big Game Spots with the eagerness of kids at Christmas. There was always one ad with an incredible concept backed by stunning production values that blew everybody away. It was a point of pride that we could share with our civilian friends and family. We could point to the screen and say, see, this is what I'm talking about. This year we all got coal.

Clients, it seem have become more conservative and so have their agencies. In their effort not to offend, they've failed to entertain or innovate. Microsoft runs the same chirpy ads, the same-ish interchangeable jiggly blonde works it for Carl's Junior, the boldest moves were reserved for Budweiser who poked millennial beer snobs (so risky) and Nationwide who cheerily reminded us that death is an important part of life (insurance).

A PSA from creatives, for creatives, a reminder that in Superbowl 2015, the most exciting part of the game, was the game. So be it. Like they're saying in Seattle, there's always next year. And for those of us who've forgotten what shocking, funny and creative look like all bundled together, there's this little gem for a product most Americans will never see or use. But I'm tempted to sign on, just because their ad is so good. Isn't that the point?

Watch it, but maybe not with your boss looking over your shoulder.

Sunday, August 5, 2012

The Dark Night of The Dark Knight

In answering critics who say that dark movies cause dark acts, movie industry apologists sound eerily similar to NRA apologists ....
by Rick Weiss (c) 2012 Trident Productions


As horrific as it is, the “The Dark Knight Rises” premiere massacre in Colorado is already fading from our “news-stream” mentality. Before it completely washes downstream, let’s throw a little keylight on two troubling, if related connections and see what we can learn from them, if anything.


We know from “Inception” that Chris Nolan can bend space and time and keep 4 or 5 different realities going simultaneously, but “The Dark Knight Rises” is even more ponderous, a kinda a big goofy allegorical soufflĂ©. It rises, but falls flat soon after leaving the oven. Good girls and bad girls trade places with reality-defying aplomb. Batman is masked. Unmasked. Masked again. He needs to conquer his fear. He needs to learn to fear again. He's rich. He's poor. He's rich again. He's dead. Alive. Dead again, then alive again. The Scarecrow sits in judgment on the rich. The film’s best line is left to Catwoman:

"There's a storm coming, Mr. Wayne," she purrs. "You and your friends better batten down the hatches. Because when it hits, you're all going to wonder how you ever thought you could ever live so large and leave so little for the rest of us."

Wednesday, November 2, 2011

Naked Scarlett Johansson Pictures

This isn't about one middle-aged man's hopeless infatuation with the sexy Scarlett starlet. It's something scarier that you and the pretty and pretty smart young actress probably don't think about enough. Ms. Johannson sent some nudies to her then husband. In her own words, "Nothing wrong with that."

Despite about a billion drooling fanboys craving a better look, any look, she hasn't willingly shared all of her voluptuous curves with the global filmgoing public. Good for her. It should (have been) her decision to do it or not. She obviously has strong personal or business reasons for keeping the full-frontal stuff private. When you get to Ms. J's place in the world, your body is a commodity. Still, you're a person and you deserve to have your wishes respected. Or so you'd think..

And that's where she and you, if you feel the same way, are in error.
Some geek, with shockingly little effort got her password and is off to the races. Now, he's going to spend a lot of time in jail doing a less senstive version of the shower scene from "Midnight Express." Maybe that is some consolation to Ms. J and her well-wishers. But to me, it's a sad case of closing the barn door after the horse has bolted, run down the road and been sold to the glue factory by your evil neighbor.

I am not a network expert. But I know (and you know) that everything you see, send and do on the Internet is available if somebody is smart enough, motivated enough and puerile enough to make hacking you their business, be they government, divorce lawyer or pathetic fanboy.

People use their damned smartphones as cameras. People think of email the same way they thought of private letters. What Scarlett and the rest of the world seem to forget with shocking regularity is that every sext, every candid, every incriminating thing you write and send resides somewhere on some server that even the strongest password is only a pathetic bandaid on.

So what should Scarlett or you do if you want to share something sexy, provocative or incriminating with your paramour or fellow conspirator? Use a non-internet connected camera. Save the sexy private stuff for face-to-face. Keep in mind that the more public you are, the less private you are. And Scarlett, love, you are a smart, sexy and very talented woman. I respect you. But if and when you do decide to bare all for the camera, I'll be right in line with all the other pathetic fanboys. I don't care if you are reading a phone book.

OMG, did I really just put that out on the Net?

Monday, October 10, 2011

A Speechwriter's Contribution

Dear President Obama:

I am a working media and speech writer and though struggling in this economy, I am not in the habit of working for free. 

Nonetheless, please consider the following an act of civic contribution to your re-election campaign. I can't offer money I don't have, but I do have ideas and words aplenty. Some of them, I think, belong to you. They are yours for the taking. An attribution would be nice, but I'm not even insisting on that. If you use it, I'll know.

The title of this speech is: 

"Things I should have said and done"

Three years ago, I was elected to the most important chief executive position in the world. I, like others, thought of it as the most powerful position in the world, but experience has taught me otherwise. With a thousand thousand media spotlights turned on me and powerful forces bent against me, I have seen the failure of my best intentions and at times have felt powerless to stop this failure.

I don't feel that way now.

Monday, August 15, 2011

ARE WE NOT MEN -- Mainly on Masculinity, Learning and "Anti-Social" Media

Last month I spent a marvelous weekend in the company of two of my best friends and their sons. It was a multigenerational, manly weekend, full of beef, beer, boasting, boating and blasting the open road in my friend's Porsche 914.


Manly stuff, including long reminiscent and forward-looking conversations wherein we expressed fears, concerns, hopes for our boys. On the whole, they are like the children of Lake Woebegone, above average lads, and nearly all labor with some degree of academic challenge.


Two speakers at Ted Talks intelligently and eloquently spoke to "boy issues" in academia.



Psychologist Philip Zimbardo asks, "Why are boys struggling?" He shares some stats (lower graduation rates, greater worries about intimacy and relationships) and suggests a few reasons. He stops short of solutions. He tells the audience that it's their job. And no doubt it is – their job and ours.


So what the heck do we do?

Wednesday, March 2, 2011

Face to Face

A recent freewheeling FB chat I had with my brother who is a teacher in the Chicago Public School System on the subjects of privacy, "friending," "defriending," kids and personal technology and the up/downsides of all:

10:16pmMe
are you still home?

10:17pmGreg
yes if you mean Pgh.

10:17pmMe
just got K's msg about defriending ###### for Mom. I can't do that. Would need access to her account and pw to do that. So perhaps you can while there.

This is one area where Mom and I disagree, but she has the right to her own opinions and "friends"

10:18pmGreg
I can handle it...think I'll just hide ###  for her...that way #### won't hound her and won't know that she isn't seeing ####'s posts unless ### posts to her directly

10:19pmMe
I thought of that and while I'd advocate hiding too, I think if she looks at her friends list, then she'll know ### is still there.

10:19pmGreg
it's a more "polite" way to ignore
we already talked about that

chances are real good ### won't
talk to her any more on FB than #### does already

10:20pmMe
abso, as long as she agrees
I've spam foldered ##### already. The crap I get from her isn't even personal email.
Just lame and stupid jokes.
The last series of Obama "cartoons" are positively racist, some of them, so off to spam she goes.

10:21pmGreg
I haven't received a single post from ### --to me, since friending.

#### is no more a part of my life now than before FB
no surprise

10:23pmMe
I am one for maintaining congeniality. which fb is a great way to do
friendship/contact but without the sticky stuff.

10:24pmGreg
I am no more/less congenial...like I said, the connection is the same as before.
I think ###, like most "collects" friends...
something I am not interested in doing

I only have about 150 people
on my list
not several hundred

10:25pmMe
I've had marvelous time reconnecting with bricks and mortar friends, some from as many as 30 years ago.

10:25pmGreg
did that with 1-2 people
most are people I already am in steady contact with on a regular basis

10:26pmMe
had a great discussion with 10 people over a photo from the early 90's ITVA. Might even inspire a reunion. Social media at its best.

Friday, December 31, 2010

Annuals and Decimals--Notes on the Passing Decade

Sweet dreams are made of these

At age 10, I had a dream about my fifth grade class going on a field trip to the moon. I actually entered the gleaming rocket ship and settled into my launch chair, but I never made it. The nuns discovered I'd forgotten my lunch money, so I was kicked off the space ship and left behind. I'd never forgotten that dream, but the last place I expected to be reminded of it was at the premiere of "Tron" this week.

My 16 year old and I settled in for the trailers and I found myself watching this theatrical Kia Optima commercial: "Sweet Dreams"  with a mixture of joy, wonderment and the feeling expressed best by Roberta Flack's "Killing Me Softly." It felt like some evil mf copywriter genius at Park Pictures reached inside my head, extracted the glowing filament that best distilled all my most cherished fantasies and unfulfilled dreams and splashed them on the screen with a tagline "No one ever dreamt of driving a midsized sedan… until now.” The boy driving his bed through his fantasies turned into a driving man who watches in awe as the rocket ship of his dreams lifts off into the cosmos. He's happy in his sleek midsized sedan, but to me, it seems like a poor consolation prize.

Tuesday, November 9, 2010

Worker Rights Extend to Facebook, Labor Board Says - NYTimes.com

Worker Rights Extend to Facebook, Labor Board Says - NYTimes.com: "Company Accused of Firing Over Facebook Post
By STEVEN GREENHOUSE
Published: November 8, 2010
In what labor officials and lawyers view as a ground-breaking case involving workers and social media, the National Labor Relations Board has accused a company of illegally firing an employee after she criticized her supervisor on her Facebook page. This is the first case in which the labor board has stepped in to argue that workers’ criticisms of their bosses or companies on a social networking site are generally a protected activity and that employers would be violating the law by punishing workers for such statements."

This is going to be big, not just from a worker/social media context but in a labor relations context as well. I'm watching this. We all should be.

Tuesday, November 2, 2010

Post-Midterms

Republicans meet your new boss. Scarier than the old boss.
GOP Leaders: Sarah Palin Must be Stopped - Political Hotsheet - CBS News: "GOP Leaders: Sarah Palin Must be Stopped"
This is going to be great political theater and it's culmination will be the Republican National Convention. Bad news if you're one of those rarest of birds, i.e., a Republican and a moderate. Either way, you lose.

Sunday, October 31, 2010

Chatter astride the Social Network Divide, Halloween Edition

c.010101 is in your "face" for Halloween
Today, folks my (middle) age are split right down the middle. Half are FB junkies, half are still poleaxed by the social networks, their triviality, their meteoric rise in popularity (in direct proportion to that triviality). To both halves, the haves, the have nots, the "likes" and the "like nots" this is my final apologia.

I like having a tab on my 16 year old son and knowing who his friends are through FB. I like catching up with my nephews in college and my own friends from 20-30 years ago. I like knowing that my brave friend MN is a master woodworker and though she has breast cancer I can "like" her post in which she tells all, that I can offer her support and encouragement along with dozens of others of her friends. I'm sure she'll carry a little positive buzz into her next chemo session. I love the rolicking political debates I have with farflung friends in FL, PA, CA and all over on issues as diverse as "the meaning of tolerance" "abortion" the "Tea Party." I like bating my old TU classmate who is both a Republican media consultant and though he might howl at the label, a closet liberal. One guy from FL has a real knack for throwing out a debate topic and watching people pounce all over it like wolves. This makes for lots of freewheeling intellectual interplay and just plain fun on a purely social level. If you post about what you had for lunch and that you're at work and bored, chances are I'm not going to care or answer you. It takes less than a second to engage or dismiss a trivial post, but for the rest of us, there is discourse, real intelligence out there. You don't have to look very hard for it. I have a wife, two tech-savvy boys, a business and a pretty active "non-virtual" social life.

I am done justifying the value of being an online social networker. I'm not turning into a socially maladjusted hermit for using it but you may be turning into a socially maladjusted hermit if you don't use it. Many people are saying that the social platform is rapidly becoming not just the next communications platform, but the next communications, computational do everything platform. So whatever you say about the intrusion of the media into our private lives, social media are/is here to stay and some of us have stopped puzzling over what it says about us (as a society) and started wondering what it says next.

Facebook needs some work as a "cloud ap." Doing some things on it still takes too much guesswork and clicking about. That's all about to make a radical leap.   

Form Factor Follies
From geek ...
Computers. We have always been slaves to their form factors. When I was a teen wolf, they were as big as libraries, and now you can slip one in your pocket and carry it everywhere. One of my standard jokes is that as a tween geek I always dreamed about owning a pocket computer and now that I have one (a 5 year old Palm Treo) I'm old enough to need glasses to read it it. The joke loses something without my scintillating delivery, but the Treo, mature tech, fits handily in my pocket. So the problem with mobile computing is no longer size, but two other issues. Better imaging and input. We've all seen people walking down the street staring and clicking away at tiny screens until they walk into walls or other people. They're mobile, but the tiny screen and finger input sucks. It requires that you absent yourself from your surroundings. In the case of texting and driving to disastrous results. Wearable, discrete, heads up displays built into glasses or contact lenses and corneal sensors and the next phase dataglove-finger/hand-whatever thingy sensors will solve this issue. That's just current/breaking tech. Who knows what kind of cool, weird body-integrated computing interface is being dreamed up by the bright boys and girls in Silicon Valley and MIT.  

To chic!

The form factor change of computers drives the very definition of "computer" and "computer user." It's changed and will continue to. Computers used to be computational devices. They solved mathematical problems. Like the payload to get men to the moon and back. Then they shrunk down onto people's desks and became personal problem solvers. Business machines. Users changed from scientist to teenagers. Now our personal communications machines are social machines. And they are rapidly becoming ubiquitously portable.

Here's what the next big leap will look like.

It's more of the same.
It's everwhere.
It's in your face, introducing ...

facespace-3D

FaceSpace 3D Live--What, you think it won't happen?
 Imagine, Facebook 3D and other non-virtual platforms where social networks run amock and becoming completely equally untethered and mobile. Whether I want to or not, I'll be wading through endless streams of social data. Ron in Florida is stirring up his conservative friends. My sister in Virginia is posting the Steelers jerseys she knitted for the lab puppies. Here in Philly, I take a moment and friend the Art Museum as I run up its steps and do my Rocky victory dance.

The Rocky Statue, already my friend, says, go ahead, friend both the museums too. When I get to the top, I'll let you all know. Heck. You'll all be watching. We'll share likes and posts from the restaurants, galleries, service stations and CVS's I pass on foot or you drive by in your car. You think we live in a media-cluttered world now. Man, just wait.

I don't know how I feel about that. Ten years from now, I'll no doubt be nostalgic for the relative simplicity of these our current times. That's just the way it works. We will all walk around endlessly distracted by our personal technology and our personal enviroment and its global extensions. Soon our environment and our technology will merge. And we will merge. I just hope I can keep up with all of it.

Off to get some Halloween candy with "Tween Wolf." Live from the trenches.

Tuesday, February 23, 2010

LaptopGate--Privacy v. Intrusion in Lower Merion, PA

Somewhere, in the basement of a top secret Homeland Security NSA computer lab, a former hacker is beta-testing a super-sniffer, call it WebSnoop 1.0, that can be deployed over the public net to track cookies, view histories, download files and activate webcams, microphones and keyboards. The new release of "Snoopy" will have modules to scrape passwords and change private files and directories into networked and viewable ones. It can create and send incriminating email from your account. It can track your every move via your cellphone and log all your ATM and credit transactions. It won't only know each stick of gum you buy, but how long you take to chew it and where you throw it away. Paranoid fantasy? Hollywood science fiction? You wish cats and kitties.
You wish.

Today, Tuesday, a rainy day with no prospect of sunlight in sight, I head over to my Facebook wall in search of inspiration. I clip a lot of links and stick them on Facebook sometimes to get the pulse of my online friends; but usually just because something interests me and I plan to get back to it later.  Since it broke yesterday, I’ve been following the very interesting scandal that rocked the sleepy borough of Lower Merion, PA. It may be coming soon to a laptop near you. Perhaps nearer and sooner than you think.

Lower Merion is a well-heeled, progressive community whose teens are issued Macbooks for schoolwork. Laudable, but one young lad decided to engage in some unscholarly activity in his bedroom, with only his  laptop for company. It doesn’t take much imagination to figure the sort of activity a troubled teen male might be engaged in. The real trouble began when the school’s vice principal remotely turned on his webcam, snapped a picture of him in his bedroom and sent it, with warning to him and his parents.

Now there’s a lawsuit brewing and Lower Merion finds itself in a ScheiĂźesturm of unwanted, daily press coverage. As I said, I’ve been tracking this in the Philadelphia Inquirer. Here are the links, in sequence:
The notoriety has gotten so great that the lawsuit already has its own Wikipedia page.

Also check out this gizmodo link, this blog from the NY Times and the FBI investigation that has ensued.

That’s the kind of publicity that nobody wants, but we need, now more than ever.

Friday, February 5, 2010

"Heirlooming" and the Family Network

Looking into the Future

A friend of mine in the biz sent the above link to a very interesting article by David Pogue, tech maven of The Times on the perils of "data rot" as they pertain, here to family videos.

Pogue writes:

As you may be aware, we're about to enter a whole new era of data rot, one of the biggest and most personal of all: consumer videotape is going away. At the Consumer Electronics Show last month, I was astounded to see that Canon, for example, has only one MiniDV (tape) camcorder model left—which hasn't been updated for several years. The other companies are following suit. It's all about built-in hard drives or memory cards now. That development hit me especially hard, because I've always loved documenting my family.

It got me thinking about the work I've done to establish our own clan's Family Media Network but as you can see, I take a different tack than Pogue. I've read his column and don’t always know what to make of him. If he’s such a tech maven, why should he be stymied by, or even surprised with the phasing out of tape as a storage medium? Tape? Take it from somebody who used to thread portapaks and 1” Ampex machines by hand with it. I won’t miss it!!!! No siree.


Wanna talk about classical media formats? Okay. I collected all my Dad’s super 8 films and Mom’s Bell and Howell projector to transfer my family’s heirlooms to Digital 8 and then from there, straight to the family network drive. Probably the same cheap 2Tb one that Pogue picked up. Last year, I picked up a BVU-800 for a $125 (on Ebay) last year to transfer the handful of ¾” projects I want to keep. I have a handful of portapak tapes, but most of those I’m sure I transferred to ¾” back in the 80’s. Mom just gave me 4 milkcrates with of 78’s from the 20's-40’s. Big Band and lots of RCA Victor classical pressings. Most of them pristine. Haven’t quite figured what I’m going to do with them yet, but my turntable is up and operating again after a 10 year hiatus. I've never had it on the '78 setting before, but it might be fun to rip some of that old wax to mp3.

Bennett interviewed my Dad about his mother over the phone for a school project. I have about 15 minutes of Dad reminiscing about his mother's anti-child labor marching days. This gem will be easy to deal with. I don't have to do anything. It's already an MP3 file.

Saturday, December 26, 2009

c.010101 EOY Round-up Home for the Holidays


Mamma told me there’d be days like these.

In the year that the term defriend became the lingua franca de annum in a publication as august as the New Oxford English Dictionary, we’re certainly witnessing the dawn of the social networking era and its inevitable hyper-self-absorption as witnessed in this subsequent navel-gazing debate over whether the announcement actually meant to say “unfriend.” Unfriend/Defriend? Am I unconcerned or deconcerned? Ask me next year.

When I started cleaning my email e-Holiday card list I went first to my own modest social network on Facebook, then took a dive into LinkedIn and even Skype and Plaxo for hard to find colleagues who’ve changed addresses, jobs or locations. The social networks have proven remarkably agile at this task and I suspect will become moreso as their ubiquity increases. Gone are the days when you had to endure pop-up, spyware crap laden “Look-up applications” in order to update an email ad' or a phone number. The S-Net represents the first, albeit baby step toward each one of us being able to manage our own presence and information profile effectively and for this they are important and good. My first pass was able to garner me a brand new line on a friend I hadn’t seen in 32 years and current emails for 30 job-hoppers who hadn’t remembered to send me “I’ve moved” notices.

Once I nailed that problem down, (about two days over a 1900 entry address list), I tackled a hair-puller that has plagued me for four years. This one involved how Outlook sends graphic files. I created my nice little e-card ...



 ... but repeated sends revealed that somehow Outlook was mashing it up and sending this




Ugh!!!

My seasonal nightmare four years running. Tried saving in all formats and all resolutions. Always the SOS.  I could find nothing in the online literature that suggested why this was so, but a combination of research and trial and error and dumb ### luck finally yielded a way to insert a modestly attractive gif file into the Outlook message envelope and not have it look like hash after it’s sent. For those of you on my e-card list. This is why you got it today, rather than a week ago. For those of you who employ high power graphics programs and remailers or software designed to block such email, you don’t care, so read on. Anybody interested in how I did it can contact me. I’ll spill all for the benefit of science.

InterFACEbook
My 15 year old asked today whether it was random chance that Facebook made it so big rather than MySpace or other social sites and I asked him why he thought it was so. He thought for a moment then said perhaps it was “the menu and stuff” which I took to mean “interface” and we had a “teachable moment” about interface design and its importance to personal information management. His is the interface generation. They juggle icons and menus like my generation manipulates words and phrases. We talk about how much catching up they have to do to bring depth and nuance to their conversations but our generation has just as much catching up to bring conversation to our depth and nuance.

Nobody has really monetized social network applications yet, but I have a feeling that the social networks have created the next great wave in personal computing and that we’re just on the lift of the swell of the Web 3.0, the “you web” where you can do everything from start a revolution to learn what your f&f had for dinner.
The social networks bring another small but not so minor innovation to the desktop, particularly if you use Outlook, like much of corporate America. Using a plug-in named Xobni, (“zobni”) it interfaces with your social network and if the api stars align, you get a little thumbnails for your contacts.




Google Wave promises to slam all that together under the ubiquitous Google umbrella as the next big e-thing and while the big G offers users tremendous utility for the show-stopping price of “free” you have to worry about how much of your life you’re willing to entrust to the G cloud, from search history, to documents, to emails to social networks, before they “own” you. This from the company that was so willing to support the Great Firewall of China. They don’t exactly call to mind the hard-bitten media moguls of the 20th Century who stood on free speech as if it were inviolable and sent grizzled reporters and publishers to prison singing Cumbayah before they’d allow a government entity to dictate to them. I don't know how good I feel about putting all my eggs in a cloud. Strange days indeed.

There are sources of stuff “they don’t want you to know about” But you have to go looking. My top 5 choices for stories to follow in 2010 are:
1.      Do you really think the Obama administration will have the balls to go after financial reform when the Treasury Department is just another revolving door for Wall Streeters?
2.      Who the ### is Joe Lieberman to take the public option off the table and why the Dems are allowing the Senator from The Insurance State to steal true healthcare reform from us?
3.      Verizon promised me fiber to the curb in 1996. Who do I have to #### to get my FIOS in 2010?

4.      Save a tree and save our children’s’ spines. When will Amazon wake up and put a Kindle in every student’s backpack? 
5.      The strange particles that bombard us when politics and science collide over global warming. Will we get the real story before they ship us all off to Mars?

These are my hot buttons. You have the right to your own damned buttons but things like these really @!$$ me off and when they’re deliberately under-reported that really @!$$es me off even more. Stories like these are not right at your fingertips. You have to stretch a little. Stretching is good. Testing your calcium against diverse beliefs (as in a couple of above links) is good for the ethical bone structure and results in shining white teeth.

Make 2010 the You Web Year. Make the “You Web” yours and put it/yourself out there for the world to see. You even have the right to go through other people’s stuff (within limits they’ve established.) Most recently, you now have the right to aggregate and interface to satisfy your own peculiarities and curiosities. Poke it, prod it. Ride it for all its worth. It’s never been easier, more fun or more popular.

Just remember the words of Horace, the Roman poet who urged us and all schoolboys to “carpe diem” also warned “Semel emissum volat irrevocabile verbum.”

Once released, the word flies (or in this case drops) irrevocably.
To all Friends and Family on more than one continent who care enough to keep coming back to read, mille mille grazia.

To all …
Happy END OF 2009 with BIG HOPES for Happier 2010!

Monday, September 7, 2009

Eye to Brain -- This post is too long!!!











My oldest friend, J, fellow writer and most observant critic emails:

My first take on (your blog) is hampered by my dis-inclination to read (with attention) off a computer screen. This is a real obstacle as evidenced by the efforts to produce a "reader" like Kindle. However, this may not be an obstacle for our kids but I worry about the loss of the habit of attentive, non distracted reading on our consciousness of the real, tactile world. Such may have been the medieval transition in human thought from oral tradition, bardic incantation of epic tales, wandering theatrical troupes to the emergence of print and the explosion of human knowledge.

My response:

J, I'm probably in the minority of early adopter types, but I still think Kindles suck and won’t get one until they get much better. Christ, they don’t even backlight, which means I can’t tote it to bed and read in the darkness while my wife sleeps. That's a deal-killer for me. I might as well sit in my comfy chair with a book or my desktop screen which has better resolution. But what's zero sum gain for one reader is a direct hit for another. I maintain each student in this country should be issued a loaded Kindle and juvenile backstrain would disappear overnight. Poor #2 Son has had to carry as many as 18 lbs. of treekill. I know, I always carry them for him on our walks from school and several times have weighed the bloody things.

From feeding to locomotion, there are some human needs so old and basic that the forms of the devices that service them are elegantly fixed by function, if not physics. Simple machines like the spoon and the wheel represent design perfection in their spooniness and wheelishness. With reading, the issue (as J points out) is also form factor, but as acquiring knowledge is a relatively new human endeavor, it is vulnerable to being pushed, bent, perhaps out of shape by the delivery mechanism. Books tire the eye less than e-screens. Portability, visibility, tactility are all easy virtues of books. Length becomes a design issue when it tires the eye and undermines rather than engages concentration.

So my essays are long and I'm faced with two choices:

Write shorter ones
/
or
\
acknowledge they are long because they have to be
to convey concepts that aren't easily condensed
and help the reader suffer through them as much as I can.

From a book aesthetic it seems artificial to mediate a solid argument with jumps, links, graphics, pictures, headlines and other publishers eye-candy to titillate tired or bored eyes. Yet, the British tabloids know exactly what they're doing with their (PG-13 rated) page three girls.

This is how we train people to write for the web. Content design born of the limitations and the audience's declining attention span. Fifteen years ago, I wrote an essay on a concept I coined as "deep interactivity" which I defined as using content driven branching and non-linear information architecture used to create the kinds of deep, meaningful resonances and complexities a reading a long passage in a story or essay provides. To quote U2, I still haven't found what I'm looking for. Perhaps the quest is quixotic.

The printed page is a linear storage device. However experimental a writer's style, it will always be linear and thereby limited. Why is linear limited? Because linear compels each user to use the author's argument architecture largely to the exclusion of his own. The disk-based nonlinear storage of content frees us from linearity, offers us search, linking, bookmarking, compact storage, but it sacrifices the best of what even the paperback has to offer, the intact human voice telling its own story from start to finish. Reading itself seems to be evolving into something we won’t understand a hundred years from now.

The bardic tales were passed by oral tradition, so Homer, Gilgamesh, the Upanishads and a handful of the great oral works fortunately survived long enough to be fixed in the amber of written language. But what we certainly lost are lesser known tales and even the finest extemporaneous interpretations of the tale, because a scribe wasn't around at a particular campfire to write it down. It would be like a 21st Century saxophonist reinterpreting John Coltrane, without any original recordings to reference from. Each oralist brought both enhancement and degradation in his ownership of the stories he committed to memory.

Modern disciples of the oral tradition, like my professional storytelling brother argue that the paradigmic shift from oral to written tradition lost something precious, i.e., storytelling as a socially binding, community-reinforced experience. In workshops, conferences and festivals all over the country, a new generation of bards are subversively deconstructing the modern media to reconstruct and reclaim the ancient oral arts.

Tactility has also suffered. I keep coming back to it as it might be at the root of what J is saying. You can touch a storyteller, hear him, smell her, hold hands with an audience member during a scary part. Emotions and social engagement are subcarrier waves for long, involved stories. Tactility is another content subcarrier.

Books have a more reserved but still profound tactility. Papers, bindings, edges, covers, fonts, illustrations, the shapes of paragraphs so fixed and legible that you can see patterns in the way the letters line up. The smell of a new book. The smell of an old one. The soft flick of a turning page, the satisfying thunk of the cover closing to assure that everything you've read and yet to read will be in exactly the same neat rectilinear package tomorrow.

The web; keyboards, speakers mice and screen. We're still clicking away. Each generation abstracts the kinesthetics of knowledge acquistion a bit further.

Yet those who only look back without looking ahead (and J is certainly not one of them) demonize the web as an anti-socializing, anti-intellectualizing force, neglect to grasp something fundamental. The web has taken giant strides toward synthesizing the instantaneous emotional resonances of the communally shared story and the archival compactness of text, adding search, networking and infinite storage, a synthesis paper can never accomplish on the same scale. Synthesis is meaning and context. Community is meaning and context. Community adds complexity. The tactility issue is addressable by bandwidth and innovation.

Today, the Kindle, tomorrow i-glasses, which will let you read the entirety of the world’s web of knowledge, while walking, but only line at a time. Or you'd rather have a v-hat that plunges you full and deep into 4-d holospace. You could experience the classics of world literature in full Sensurround without ever needing to learn how to read. Will you want to? What will change next? Will the language itself become more pictographic to balance the inverse proportionality of textual and visual literacy. Will density and complexity of information continue to degrade or can a newer, meatier sensory-augmented alphabet convey more with less.

As our generation ages and dies off, many believe the trend of information decay will accelerate until like pond scum it blankets the surface and blots the sun from the deep spaces, satisfied to be skipping along the bright and superficial, the odd and confrontational while avoiding the deep elaborate organic tide pools where complexity flourishes and well-reasoned resolutions to multivariate arguments are forged.

Are we really the last champions of "complexity" that we so smugly assume ourselves to be?

Or are we witnessing the watershed of language evolution, the indrawn breath before the explosion of the new language, new concepts and new achievement in thought and word propel us to new heights.

Or did Gutenberg, like the Beatles, get it absolutely right the first time, only to have successors dilute and degrade the medium and the message beyond all future recognition or hope.

Tuesday, August 4, 2009

In Semi-Reluctant Defense of Facebook


On Friday, a wicked storm blew through our area, but Saturday night, the skies were clear and the humidity was down and as I sat with an assorted collection of friends and family on a dock by a lake after a wonderful cookout, a subject came up that is probably on the hot plate of families all over America.

Frankly, I wasn't looking for any debate, especially this debate, preferring a peaceful kickback with good company, cigars and port. What I was silently pondering was the counterpoint between the port I was sipping and excellent Cubano I'd lit and the clever response I'd make to this guy on FB, obviously an inhabitant of another continent, who cracked wise about Americans obsessing about the weather. Said dude said, just you wait, winter with all its rain and cold are just around the corner. He obviously didn't grasp that here in NNE America it is record-breaking rainy/cold and it's bloody summer.

But my reverie was interrupted by somebody saying, people, especially teenagers should just turn off their computers and get out and interact with each other. In "real life." Ah, the camouflage was off the digital divide and the Luddites were marching, with fixed bayonets. Their rallying cry:

Facebook, "Great corruptor of youth and destroyer of health, civility and "real social discourse."

Or not.

As the last standing digital partisan in this upscale crowd of lawyers, financial analysts, tech workers, investors, teachers and healthcare workers, I was pulled into a trench war in reluctant defense of my own usage and that of teens. My assignment was to hopefully raise the awareness of a group of parents, good, intelligent people all, about the true pros and cons of social media.

The curve on all new tech trends comes up fast, each faster than the previous one, so there is really no shame in professing tech-vertigo. But those on the dock with the staunchest opinions weren't informed by awareness, i.e. actually being on the site and using it and their arguments were so categorical and absolute that they demanded a reasoned response. Where there is a little shame, IMH, is judging without knowing.


FB IS a time waster. Sure, but so are a lot of things.

At first glance, it is easy to dismiss FB as a trivial time-waster. People write about the yummy beef burrito with chipotle sauce that they had for lunch. They write that they're stuck in airports. They take quizzes to determine if they're dateable or which Mafia boss they are most like. I mean, really! A lot it is crap. It's like being on an old-fashioned telephone party line with most of the jabber being nonsense. Hmm, a potential through line? Let's put it on hold for a moment and return to the non-virtual lakeside debate.

The argument that I responded to first, was the new technology = decline of civility argument.

This one is hardest to counter, because there is always an element of truth to it. Social pundits at the turn of the previous century slammed the "yellow journalists" for their lack of decorum. Newspapers decried the telephone and radio as infernal instruments. Radio took on movies. Movies took on television. Television fought the net and they all won. They're all still around. Granted, the fishwraps are on life support, but the good ones will pull through once they figure out how to save trees and international journalists.

Samuel Johnson said that "Politeness is one of those advantages which we never estimate rightly but by the inconvenience of its loss." Yet social commentators from the days of the Athenian republic have been decrying the loss of civil discourse in the proceeding generation. By mathematical progression alone, this would have reduced Johnson's generation to Yahoos and our generation to snarling brutes. Yet the argument remains evergreen and is levied by elders against every new generation or medium embraced by that generation.

Civility is both a fluid and a static concept. There was a time in this country (which still exists in some cultures) when women would be considered rude, just appearing in public without a male escort. Aristotle believed that virtuous behavior had to be voluntary and that civility is a form of virtuous behavior.

· Treating people well

· Speaking politely

· Telling the truth


Any generation that decries the breakdown of civility in its youth, must first examine itself, what of these virtues it has passed down or failed to pass down to the next.

I'd argue that it is never the role of the new medium to lead the charge of civility. That role is reserved for the oldest of media, the discourse that takes place at the "kitchen hearth." The lessons of the hearth are no more the role of technology than sex ed is the role of Playboy. Remember Playboy? People bring what they've learned to the communications tools they use, so you can hardly blame the tool for the poor choices of its users.


But I'd also posit that communication, as a human activity, is a virtue, more valued than making money or war. In a democratic society, even poorly done communication is better than none at all. A million twittering Iranians can't be wrong. Our own founding fathers valued free speech above all other freedoms or virtues and there's no doubt that if they'd had cellphones they'd have tweeted from the docks of Boston to the shores of Yorktown.

"How much time do you spend on FB?"

One individual asked this in a somewhat hostile tone, expecting, I think, that the answer would be 'hours and hours daily', an a priori assumption that would have undermined my credibility, with the insinuation that I'm just one of those pathetic time-wasters who are so addicted to their computers that they've lost all sense of perspective frittering away in other people's trivia. My answer is about 10 minutes per log-on. Well, this individual countered, I work, and I don't have time ... which I'm sorry, is the refrain that unengaged parents have used for generations to not be bothered to find out what their kids are thinking about or doing.

I hear this argument far too much from my "on the digital cusp" generation.


It basically translates thus:

  • "It's all crap and I don't care" or
  • "I haven't figured out how to do it yet and rather than take the modest time and admit I need a little help, I'd rather assume the high moral ground and paint those with skills as "people I am better than and don't want to be like anyway."
  • "I'm too important. "

I have a clue for such folks. It isn’t all crap. Something important is happening here and though I can't state with certainty what it will morph into, I can tell you that you are missing the boat. You aren’t better or smarter for your standoffishness. You and your work aren't any more or less important than this. Put your prejudices in the back drawer and check it out. It isn't as hard as you think and you may even enjoy yourself.

You don’t need FB to be rude

Another individual began his argument (as he always does) with the aggressive suppositions that "You don't get it." "You don't understand" and "You're not listening." This is a familiar three-toothed saw, as this person consistently assumes that if I don't agree with him, that I've not listened to him. (His) logic dictates that either he believes his opinions are facts, or that the force of his arguments are so incredibly compelling, that merely listening to them will bring instant agreement or that I'm so incredibly stupid or stubborn that I wouldn't know a compelling argument if it hit me on the head. None of these assertions are accurate or terribly polite, for that matter. Perhaps my response should have been to point this needlessly demeaning rhetoric out, but I shut up, sipped my port and listened to him describe how a personal connection was maligned by another on a website, that people who use email to communicate don't understand the proper means of discourse in a "real" office" or are too lazy and stupid to have a face to face conversation and that he simply won't allow his children to ever fall into this trap. Let's line these assertions up one by one.

I disagree with this individual on some of his strongly held beliefs and in such cases, no amount of listening will change my mind any more than listening to me will change his. That doesn’t mean I lack the capacity to comprehend his opinions, even when he states them as “facts.” It merely means I take his opinions as opinions, which leaves me free to agree or disagree.


Sure, it sucks that his colleague was maligned on a website, but that perpetrator could have mailed a flier, gotten on the phone or on a soapbox in the town square to spew her dirt. Yes, the web makes dysfunctional spews easier to launch, but now the argument is one of relativisms, not absolutes.

If a technology’s direct and primary role is to do harm, (like guns) then you ban or heavily restrict its use. But if its primary role is good and useful and harm comes tangentially, then you manage the tangential harm and throw the bathwater out, not the baby. I found it most shocking that he was so "anti-email" given that he recently installed a FIOS account to work from home and be closer to his children. I'm assuming that most of those business transactions take place via email. In "You don't get it's" or any other office, email is a far better way than face-to-face speech to maintain records of who said what to whom and the progress of a project. In my world, email is the life's blood of my and much larger corporations' business. Last year, I used it to deliver online courseware for several major corporations, for clients all over the country that I never met face to face.

Finally "You don't get it's" children who are going to be protected from this e-onslaught-- are very young and I plan to revisit this conversation when they become teenagers. We'll see who is listening and understanding and who is not and how effective this Khomeinish ban of his has been.

There's not space enough to describe all the useful ways I use the various web outlets to foster my hopefully polite and efficient connections with business and personal contacts.

Let's stick to the "worst offender," the dreaded Facebook. My initial motivation was to track my teenage child's usage, because I was, as I always am, concerned for his privacy, online and off. I let him have an account only after he promised to "friend me." He used some colorful language on one of his posts and I used it as a teachable moment. I learned that he had a girlfriend through his Facebook page. I learned that they'd broken up. These are the sorts of painfully intimate things I'd never discussed with my own parents, face-to-face or otherwise, so I understood my son's reticence.

I have a useful window into my teen and his friends' daily lives that I would not have otherwise.

Anybody who parents a teen knows how important any channel of communication with teens is. Kids like mine collect hundreds of "friends" and while only a fraction of them are "real," let's recognize that in the hyper-frenzied social world of teenagers quantity is more important (to them) than quality and having friends of any sort is super-critical. I don't judge. If the kid is smart and well-informed (by their parents and peers), they'll figure out soon enough what and who counts. I don't see this specter of isolated children sitting in the dark, being stalked and pretending to be friends with fake friends. I see young people learning to use tools that will inform and enrich their lives.

Suddenly I thought, wow, this is cool, maybe there is something untrivial about this social networking thing after all.


Shortly after I opened my account, several interesting things happened.

  • Many of my former ITVA colleagues from all over the country started signing up and it has been over ten years since I've communicated with them. Now I see some of their names, faces and areas of interest on a daily basis.
  • One of them needed production support so I passed on a job lead to a colleague.
  • Then I learned my niece's daughter had persistent ear infections. I encouraged her to seek an audiology consult, because we encountered the same situation and ear infections in the very young affect speech development.
  • I started promoting my fundraising for the American Diabetes Association and got a friend from halfway across the country to pitch in.
  • Part of my business marketing strategy is to post headlines for this, my business blog and get responses via FB.
  • One of my friends blogs professionally about food and wellness and her snappy well-crafted headlines draw my attention.
  • My brother, a professional story-teller and playwright, is using FB as inspiration for a new theatrical production.
  • A friend’s sister did a daily countdown before the two sisters would be reunited. Not terribly important (to me), yet it was sweet and revealing and got me thinking hard about the nature of sibling love and the distances modern society imposes on loving family.

All my FB friends are real friends and family.


Maybe you be-”friend” anybody who comes along. That’s your option and you won’t find me judging you for it. And yes, while our kids and many of our friends and family write the most trivial things, on occasions, there are nuggets buried in the hay, little sparks of human connections that don't necessarily rise to the level of a call or letter (email or otherwise). FB, with its user-centric interface allows you to scan quickly and comment where and when you deem it worth your while. Then there are Plaxo and LinkedIn for keeping up with business contacts, keeping my email contact list fresh and there's no denying that they can be very useful for business purposes. Smart users balance their time on these online tools, maintain appropriate contact through appropriate channels and expand, not contract their worlds. These contacts are as "real" as the people who send and receive them. Common sense dictates balance, not exclusion.

If your kid is getting fat, spending four hours a day on his computer, instead of making "real" friends or doing his homework, is it the computer's fault?


No, it's yours. Paul Simon said "Every generation throws its hero up the pop charts." So if the next generation's use of social networking is so dysfunctional in the long run, chances are good that their own children will rebel against them and start a "back to real" communications trend of their own. I'm cool with that. If it happens, which I doubt, it will be a choice born of experience and informed choice, not ignorance and blind rejection.

Now finally to the REAL downside.

So, with all these positives and whatever novel innovations social networking holds in the near future, what IMH, is the real downside? It can be neatly summed up in the following quote on a page I clicked inadvertently on a couple of days ago.

"Allowing My Birthday Calendar access will let it pull your profile information, photos, your friends' info, and other content that it requires to work."


CANCEL CANCEL CANCEL!!!

What this seemingly innocuous FB permission opens, is a floodgate that takes what you share and who you share it with out of your hands. Read the fine print before you jump on one of these aps. Please!!! But as onerous as this may seem, at least this is the devil you know, for they give you the option. So I decline all those cute, fuzzy FB aps. Sorry, but I won't put your birthday on my FB calendar, give you a hug, friend blessing or teddy bear. I've made my choice and drawn my line. We already live in a world where your every transaction is recorded, archived and sold to corporations who use it to "monetize" their interactions with you. You don't know when and how much it happens, but unless you stuff your cash under a mattress and don't have a SS number, ATM card or credit, you leave a trail a mile wide, each time you "transact."

Your Information/Somebody Else’s Commodity

The most important issue that none of the folks on that dock got, is how what you say, think, buy or sell is mined by people who are looking to sell your information as a commodity. FB poses some privacy issues, but at least they are known and can be managed. What about the hundreds of other times a week your information is aggregated and sent to huge databases to be sold to the highest corporate bidder and you know nothing about it. If you want to get angry at something, if you want to be afraid of something, this is the real bug lurking in the bed. A giant wave of change is washing over us. You can ride it or you can turn your back on it, but you stand a much better chance of not being swamped if you get on the board. The essence of democracy is participation and choice and any technology that expands these options even a little is fine in my book.

Thursday, July 16, 2009

I want my DTV?
















For those of us who have neither cable or satellite TV, a transformation has come that the rest of you might have missed. On June 12, the old NTSC (never twice the same color) signal disappeared, though not completely and the new digital signal, DTV, (http://www.dtv.gov/) took its place. A handful of networks (NBC and CBS among others) jumped on the bandwagon early, but for the most part, the full force of change wasn't apparent until I rescanned the tuner of the Pioneer DVD-RW-VHS machine I'd bought six months ago and to its glory it added nearly all the new channels. 3-1, 6-1,6-2,6-3, 7 (low power signal), 10 1-3, 12 1-7, 17-1,2, 29-1, my new favorite Mind TV 35 1-3 and on and on ... at least twelve more channels.

I put it to you, does anybody really need more TV than that?

And it's a high def signal that looks great on my $127 Sanyo 27" TV. It sounds great on my home audio system. This is in the same bandwidth that the old signal occupied and is incredible compared to what we used to get before cable came. Which was nada, zilch, crappo. Down the hill in the city, with poor line of sight to the Roxboro transmission towers, our reception historically sucked. We pulled in ghosted, fuzzy 10 and 12 on good days and a few of the UHF channels. When cable came on the horizon, I was an advocate. Literally. Back in the early 90's I sat on a City Council public access advisory sub-committee that worked to bring cable to Philadelphia and true public access to cable. Well, it half worked, considering that 15 years later, the house that Comcast built is the tallest building in Philadelphia and the largest cable provider in the country, while a new public access movement is still struggling to democratize the media. Good luck.

Cable. Sure, we enjoyed it for awhile, though it never had the range of programming choices and signal quality it claimed it would and I expected it to. And cable companies have never been known for their service ethic. Ancient history. To pinch pennies, I took back the $90/month box back over two years ago and never looked back. The financial savings were only part of the picture. Son 1 started a new comic strip. Son 2 took up piano. Mrs. W devours novels and I read to my sons and ... I write. More and better than ever before. I did it for the money. I did it for the family and our lifestyle. I did it for dinner conversation and the young minds. I did it for myself.

I go to dinner parties, tell friends this story, thinking I'm very out there and instead run into others, yes, even media types, who say yeah, me too; I gave up cable and never looked back. My solo back to basic protest is more like an underground movement. But don't feel sorry for us. We're not exactly sewing our own clothes and working by candlelight here. More like we're burning up the DSL line. Today, I'm ordering a Roku box and we'll be watching 500 films in my queue on Netflix "watch now" films. There are 49,500 more videos that I haven't found yet. I found Hulu and Amazon Videos on demand. I had a short dalliance with Graboid. Again, how much more do you need than that?

But back to basics. With the goofy antenna we have that looks like a Star Wars radar device we get strong, clear HD station signals, though positioning is important and sometimes we see digital lag and dropout especially during storms. But the most important thing is that we get it all free. We went from weak to no signals to clean, snow/noise-free terrestrial transmission. Yee haw. By the way. We are watching more TV since the switchover. The young people particularly, with summer upon us, must be poked and prodded to turn off the computer and TV and read or go play in the street. I too am not immune to the 'lure of the box.

I'm witnessing traditional terrestrial TV reinvented. For somebody who makes his living writing video, who has studied television from the days of Vladimir Zworkin, it's beyond cool, but it's not the only game in town. FIOS will probably obsolesce my current setup when we can get it. Which we will eventually, but can't yet.

True story.

For some inexplicable reason our leafy upscale little urban neighborhood 15 or so blocks from the old Bell of PA headquarters, can't get FIOS on some blocks. The guy up the street got so pissed because they kept him on a phone a half hour waiting to hear the news I could've told him. Nope, no fiberoptic cable here. Not yet. After waiting so long, since 1996 in fact, when Bell of PA first promised what they then unglamorously called "fiber to the curb," I'm in no hurry anymore. Funny, but 500 channels of nothing, which my parents in Pittsburgh have, is mind numbing. 50 channels of nothing is something. Something better. Something more manageable. A leap from far too much to more than enough. True innovation.

Can't forget the net. Which we all know changed everything. Lots of television to watch out there, including my current favorite. More on that later. Television has decided to grow up. In some ways it's too late. We’ve moved on. Sort of. But we're still grateful and still watching. Maybe with a little more selectivity. But we're watching. And that's the way it is.