Your Superbowl Ad Sucked—A Public Service Announcement

 Ads have been called the artform of the 21st Century. They can be artful if not art and The Superbowl used to be the SB of ads too. They used to be funny, daring or visually stunning. "Did you see the one with..." or "How did they talk the client into ..." were standard postgame water cooler fare. They used to be a celebration of unbounded creativity, of the big dog let off the leash for one glorious run around the stadium.

Every year the bar would get higher and those of us in advertising and marketing awaited the Big Game Spots with the eagerness of kids at Christmas. There was always one ad with an incredible concept backed by stunning production values that blew everybody away. It was a point of pride that we could share with our civilian friends and family. We could point to the screen and say, see, this is what I'm talking about. This year we all got coal.

Clients, it seem have become more conservative and so have their agencies. In their effort not to offend, they've failed to entertain or innovate. Microsoft runs the same chirpy ads, the same-ish interchangeable jiggly blonde works it for Carl's Junior, the boldest moves were reserved for Budweiser who poked millennial beer snobs (so risky) and Nationwide who cheerily reminded us that death is an important part of life (insurance).

A PSA from creatives, for creatives, a reminder that in Superbowl 2015, the most exciting part of the game, was the game. So be it. Like they're saying in Seattle, there's always next year. And for those of us who've forgotten what shocking, funny and creative look like all bundled together, there's this little gem for a product most Americans will never see or use. But I'm tempted to sign on, just because their ad is so good. Isn't that the point?

Watch it, but maybe not with your boss looking over your shoulder.