Thursday, November 29, 2007

E-books not near ready for prime time:

-@v@- wrote:

Story: Will-e-books-ever-be-a-best-seller?

Amazon and Sony better hope Apple doesn't show up in this space, because the one tipping point feature that trumps price, killer "app-titude" or usability, i.e., “design cool" just ain't there. No eye appeal in either e-book package. These things are both butt ugly; they scream prototype even though they aren't.



Nobody reads 170 books at one time, so who cares, capacity is a non-starter at this point. Add to which they're way out of the price range of the one market they make the most sense for, the poor beleaguered students who have to cart dozens of monster textbooks around in their groaning backpacks. If my kids could replace all their textbooks with the one device they plug into their school's server or the net, I'd jump just to save them the backstrain and myself the doctors’ bills. But for now, fuggedaboudit!

Back to the drawing board kids, but don't take too long. Mark this. Apple will sit out a couple of cycles, then jump in with a sexy, far prettier face, toss in some of the cool interface doodads they do so well and we will all go oooh and aaah and cue up overnight at our nearest Apple Stores to buy the first ones.. Then they'll further solidify their market by giving them away to public schools along with Itunes textbook downloads and Steve Jobs will finally and irrevocably become William Randolph Hearst.