Monday, May 28, 2012

New Toy

Did I ask you for your love?

Did I ask you for your dedication?


I don't want, I don't want your love.


I don't want, I don't want your affection!



Dateline, June 31, 2004

8 years ago,
to the month, I plunked down good money ($1600) for the old desktop. Call it Big Blue Dell. Despite its long service, I don't really harbor any emotional attachment. People love and make love to their computers, mod them, endlessly customizing inside and out, imbue them with personalities—only to chuck them out too soon when the newest shiny box becomes available. But to a writer, a computer ideally, should just be a typewriter. Sure, a typewriter with endless time-squandering fingertip access to a world of knowledge and social engagement, but a typewriter nonetheless. Means to an end.

But when you're on your own, business-wise, your box is not just a toy—it's your work, your productivity, your revenue generator. And when you're on your own, you have to be your own IT and IT training department. So no, I'm not a tech, I don't program or solder, but I've learned a bit about everything. Even when I knew far less, every upgrade I opened my wallet for has to run this gauntlet:

1.    Is it going to make what I do easier, faster or better?
2.    Do I need it now?
3.    How soon can I afford it?

Most of my techno-fancies are felled by the first blow. Few survive all three. These are good rules. Abiding over all is the genetic predisposition to buy smart, agnostic and not very often. Modern technology and its advertising make this very difficult. Device manufacturers want you to buy early and often and that is how their advertising is geared. To build brand loyalty. When the bloom is off the rose and you want to find out how to keep older tech serviceable, well that requires some serious research skills.

I want a New Toy (oh ay oh), to keep my head expanding.
I want a New Toy (oh ay oh), nothing too demanding.
Then when everything is in roses, everything is static
Yeh my New Toy (oh ay oh), you'll find us in the attic.