Friday, December 31, 2010

Annuals and Decimals--Notes on the Passing Decade

Sweet dreams are made of these

At age 10, I had a dream about my fifth grade class going on a field trip to the moon. I actually entered the gleaming rocket ship and settled into my launch chair, but I never made it. The nuns discovered I'd forgotten my lunch money, so I was kicked off the space ship and left behind. I'd never forgotten that dream, but the last place I expected to be reminded of it was at the premiere of "Tron" this week.

My 16 year old and I settled in for the trailers and I found myself watching this theatrical Kia Optima commercial: "Sweet Dreams"  with a mixture of joy, wonderment and the feeling expressed best by Roberta Flack's "Killing Me Softly." It felt like some evil mf copywriter genius at Park Pictures reached inside my head, extracted the glowing filament that best distilled all my most cherished fantasies and unfulfilled dreams and splashed them on the screen with a tagline "No one ever dreamt of driving a midsized sedan… until now.” The boy driving his bed through his fantasies turned into a driving man who watches in awe as the rocket ship of his dreams lifts off into the cosmos. He's happy in his sleek midsized sedan, but to me, it seems like a poor consolation prize.